Crypto Payout Fees Under Scrutiny, Executive Calls for Change

The Push for Zero-Fee Crypto Transactions

Amsterdam, Netherlands – July 10, 2026 – A prominent figure in the cryptocurrency payment sector is challenging a long-held industry practice. Kate Lifshits, CEO of NOWPayments, argues that businesses should no longer bear the burden of blockchain transaction fees for crypto payouts. She believes these costs have been unnecessarily accepted for too long.

Lifshits contends that the crypto industry has simply absorbed these fees as an unavoidable part of sending digital assets. Her company is now advocating for a shift in this paradigm, suggesting that current technological advancements make such charges obsolete.

Why Are Businesses Still Paying for Crypto Payouts?

The core of Lifshits' argument centers on efficiency and cost reduction. She states that the assumption of paying blockchain fees for every crypto transaction is outdated. According to NOWPayments, businesses can and should operate without these additional expenses. This stance aims to make crypto payouts more attractive and financially viable for a wider range of enterprises.

The company's position suggests a move towards a more streamlined and cost-effective ecosystem for digital asset transfers. This could significantly impact how businesses integrate cryptocurrency into their operations, potentially lowering barriers to adoption.

# What is the main argument made by NOWPayments' CEO?

The continued payment of blockchain fees for payouts often stems from legacy systems and established industry norms. Many platforms pass these network costs directly to the user or business initiating the transaction. This model has been prevalent since the early days of cryptocurrency. However, as technology evolves, solutions emerge that can abstract away these underlying network costs from the end-user experience.

# How could this change benefit businesses?

NOWPayments is positioning itself to lead this change, offering a service that eliminates these payout fees for businesses. This could set a new standard, forcing other providers to re-evaluate their fee structures to remain competitive. The ultimate goal is to foster broader acceptance and utility for cryptocurrencies in commerce by removing a significant financial hurdle.

Kate Lifshits argues that businesses should no longer have to pay blockchain fees for crypto payouts. She believes these costs are unnecessary in the current technological landscape.

# What is the proposed solution for zero-fee payouts?

Eliminating payout fees would reduce operational costs for businesses using cryptocurrency. This could make crypto payments more appealing and accessible for various commercial activities.

NOWPayments is offering a service that allows businesses to process crypto payouts without incurring blockchain transaction fees. This aims to challenge existing industry practices.