FundBank Rebrands as IRACE Digital to Link Traditional Banking with Crypto Services

A New Brand, Expanded Capabilities

FundBank announced on June 29, 2026 that it will operate under the name IRACE Digital, expanding its portfolio to include digital‑asset custody, liquidity provision, and trade execution. The rebrand aims to bridge the gap between established institutional finance and the fast‑growing crypto market. Former Zodia Custody chief John Cronin will head the new division.

The change reflects mounting pressure on legacy banks to offer secure crypto solutions. Regulators have begun to expect robust custodial safeguards, and clients increasingly demand a single provider for fiat and digital assets. By adding a dedicated crypto arm, IRACE Digital hopes to capture market share from niche custodians while leveraging its existing institutional relationships. The company expects the new services to generate significant fee income within the next two years.

IRACE Digital will launch a custodial platform that supports major cryptocurrencies and tokenized securities. The system is built on a multi‑layer security architecture, combining hardware security modules, biometric access controls, and regular third‑party audits. „Our priority is to provide institutional‑grade protection for digital assets,” said John Cronin. „Clients can now manage fiat and crypto under one roof without compromising compliance.”

Will the Rebrand Win Over Crypto Firms?

Liquidity will be sourced from a network of vetted market makers and on‑chain liquidity pools. IRACE Digital plans to offer real‑time pricing and execution tools that integrate with existing trading desks. Early adopters include several European asset managers seeking to diversify portfolios with blockchain‑based products. The firm projects that its liquidity services could handle up to $5 billion in daily volume by the end of 2027.

Industry observers question whether the rebrand will attract crypto‑focused firms that value speed and flexibility over traditional banking oversight. „Crypto companies often prefer lean, specialized custodians,” noted analyst Maya Singh of FinTech Insights. „IRACE Digital must prove its technology can match that agility while maintaining regulatory rigor.”

To address these concerns, IRACE Digital is piloting a sandbox environment where partners can test APIs and settlement workflows before full integration. The company also pledged to work closely with regulators to shape emerging digital‑asset standards. If the pilot succeeds, the firm could become a preferred gateway for institutions entering the crypto space.

The rebrand signals a broader industry shift toward hybrid financial services. As more banks explore digital‑asset offerings, competition for custody and liquidity will intensify. IRACE Digital’s success will hinge on its ability to deliver secure, compliant solutions without sacrificing the speed that crypto markets demand. Observers will watch closely to see if the new brand can indeed unify the two worlds.

Frequently Asked Questions

What services will IRACE Digital provide? IRACE Digital will offer custodial storage for cryptocurrencies, liquidity sourcing from market makers, and trade execution tools that integrate with traditional trading platforms.

Why did FundBank choose the name IRACE Digital? The name reflects the firm’s ambition to create a digital „race” that connects legacy finance with emerging crypto ecosystems, emphasizing speed and innovation.

When will the new platform be available to clients? A limited beta is slated for Q4 2026, with a full rollout expected in early 2027 after regulatory approvals and successful pilot testing.